The Tribune

Android / iOS
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The Tribune is an Indian English-language daily newspaper published from Chandigarh, New Delhi, Jalandhar, Dehradun and Bathinda. It was founded on 2 February 1881, in Lahore (now in Pakistan), by Sardar Dyal Singh Majithia, a philanthropist, and is run by a trust comprising five persons as trustees. It is a major Indian newspaper with a worldwide circulation.
Now read Tribune e-papers (powered by readwhere) on your android mobile & tablet which automatically gets refreshed daily.

Challenges

  • App Experience was slow and difficult
  • Lacked a professional and classy UI
  • Difficult to Monetize
  • No Coherence between Android and iOS App experience

The Readwhere CMS Solution

  • Re-Built the App with the existing CMS setup, no additional effort
  • Quick Turn around time, start to finish in 5 weeks
  • High Engagement with Push Notifications and News Alerts
  • State of the art UI using material design guidelines
  • Fast and Zippy experience, with custom screens for News, Photogalleries and Videos

RESULTS

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All 5* ratings
since relaunch

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Great traction on the app and increased user retention