Divya Himachal
m.divyahimachal.com star_rate star_rate star_rate star_rate star_rate
The Divya Himachal Group is the largest media group in Himachal Pradesh. Its various media properties, with a combined reach of more than 15 lakh people across the entire state of Himachal.The leading and ‘most credible’ Hindi daily newspaper dedicated to a complete coverage of the state in its three editions Shimla, Dharmshala and Chandigarh.
OBJECTIVE
To increase engagement and and user retention by providing a mobile web experience as smooth and fluid as an application.
CONCERN AREAS
- Mobile traffic more then 65%
- Mobile revenue contribution less then 34%.
- Higher Bounce rate at 70%
- Decline in new customer MoM
OUR APPROACH
- Developed DIVYA HIMACHAL Progressive web app
- Users can add launcher icon to home screen for easy access
- Smooth navigation with fully functional menu & sub-menu
- Service workers for faster load times
- Push notifications for greater engaging experience
- Dividing CSS for different pages and better positioning of the resources
RESULTS
- WORKS ON ANY NETWORK
- STORAGE PROBLEM IS NO MORE A PROBLEM
- LESS DATA CONSUMPTION
- BRING USERS BACK
- OFFLINE SUPPORT
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Active view
Active view
up by 27%
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eCPM increased
eCPM increased
by 100%
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CTR improved
CTR improved
by 13%
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Revenue Optimised
Revenue Optimised
by 128%
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Mobile sessions
Mobile sessions
growth Rate 5x
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Bounce rate